⭐ Client Overview

Noala, founded by Emilie Spire, is a digital speech and language platform providing accessible communication support for children and families. As the team prepared to expand into the U.S., they needed to ensure their positioning, messaging, and platform experience aligned with expectations across healthcare, education, and disability communities—three sectors with high standards and significant complexity.

View Noala’s Platform (Acquired by Martin McKay, Founder of Everway)

⭐ The Challenge

To successfully launch in the U.S., Noala needed a clear and compelling way to communicate their value to families, clinicians, decision-makers, and potential partners. Their positioning needed refinement to show where the platform fit within the U.S. healthtech and disability landscape, and their messaging needed to resonate across sectors with different priorities and vocabulary.
At the same time, entering the disability market required aligning the product experience with accessibility best practices so users could engage with confidence and trust.

The core gaps were market positioning, market messaging, and market accessibility, each of which directly impacted how the platform would be understood and adopted.

⭐ The Resource Key Solution

The Resource Key provided a focused engagement centered on positioning, messaging, and accessibility for U.S. market readiness.

• Market positioning side, we refined Noala’s narrative for the U.S. market so families, funders, practitioners, and partners could immediately understand the platform’s value, differentiation, and relevance within the speech and language landscape.
• Market messaging side, we strengthened clarity and credibility across audience touchpoints, helping Noala communicate benefits and impact in ways that aligned with U.S. healthcare, education, and disability expectations.
• Market accessibility side, we identified updates needed to bring the user experience, communication, and design considerations into alignment with accessibility best practices, ensuring the platform met the expectations of disability communities and inclusive product standards.

⭐ What We Delivered

• We delivered strategic recommendations and actionable guidance that directly supported Noala’s U.S. entry.
• We provided a pre-launch roadmap review with clear feedback on how to adjust the product and technical priorities for U.S. users. We developed refined U.S. market positioning, giving Noala a stronger narrative for families, partners, and decision-makers. We strengthened messaging clarity to improve how Noala communicated its value across sectors. We also delivered accessibility alignment guidance to ensure the platform met inclusive design expectations for disability communities.

⭐ Impact & Outcomes

• Positioning Impact:
  Noala gained a clearer and more competitive U.S. market narrative, improving how they communicated value and differentiation across key audiences.
• Product & Technical Impact:
  The team adjusted their roadmap based on market-specific recommendations, strengthening their readiness for expansion.
• Launch Readiness Impact:
  Noala entered the U.S. market with greater confidence, reduced risk, and improved alignment across product experience, messaging, and accessibility expectations.

⭐ Services Provided

This engagement focused on three core service areas:
Market Positioning, Market Messaging, and Market Accessibility.