Client Overview

The Verizon Forward for Good Accelerator supports global startups developing technologies that The Verizon Forward for Good Accelerator supports global startups developing technologies that advance disability inclusion and innovation. Its mission is to unlock opportunity by ensuring disability-centered solutions are designed with, for, and alongside the disability community.

View Verizon Forward for Good Accelerator

⭐ The Challenge

For the accelerator to succeed, Verizon needed disability-focused founders and teams to discover the opportunity and apply. Reaching the right innovators required trusted, authentic community channels.

Verizon needed a partner who could ensure the accelerator opportunity reached disability-centered founders, practitioners, and community stakeholders; that messaging resonated with credible disability networks and end users; and that early-stage startups had real pathways into the disability innovation ecosystem.

The core gaps were market connection and market visibility. Founders needed access to disability leaders, networks, and practitioners who could validate, shape, and support their solutions. At the same time, Verizon needed to raise awareness of the accelerator across disability, health, education, and workforce sectors to attract the right applicants, working with a partner already trusted in these spaces.

⭐ The Resource Key Solution

The Resource Key provided market connection and market visibility services tailored to the accelerator.

• Market Connection: we connected disability-focused founders, product teams, and innovators to the accelerator opportunity and strengthened pathways to credible community partners. We also provided inclusive engagement guidance so outreach aligned with the expectations and experiences of disability communities.
• Market Visibility: we amplified the accelerator’s announcement, stories, and calls for applications across our community of more than 50,000 professionals and individuals engaged in disability, healthcare, education, workforce, technology, and related sectors. We elevated Verizon’s disability innovation narrative with community-aligned messaging and increased awareness among innovation, accessibility, education, and inclusive tech audiences.

⭐ What We Delivered

• We delivered strategic visibility amplification by sharing the accelerator announcement and application calls across disability and cross-sector networks so founders could discover the opportunity early. We supported community-aligned messaging by refining and elevating the “Disability Innovation Cohort” narrative to increase credibility, resonance, and trust with disability communities.
• We drove ecosystem outreach by connecting disability-focused founders, innovators, and product teams directly to the accelerator, helping build a stronger and more diverse pipeline before applications opened. We also provided inclusive engagement alignment, offering guidance to ensure communication and outreach reflected disability community expectations and inclusive best practices.

⭐ Impact & Outcomes

• Visibility Impact: The accelerator reached more than 50,000 stakeholders across disability, innovation, education, The accelerator reached more than 50,000 stakeholders across disability, innovation, education, workforce, and health sectors. Awareness of the accelerator and its application opportunity increased, and Verizon’s role in disability innovation became more visible to relevant audiences.
• Connection Impact: Disability innovators became aware of the opportunity and directly engaged with the accelerator. Interest from early-stage founders building disability-centered solutions increased, and credibility and trust within disability communities were strengthened.
• Program Impact: The accelerator’s applicant pipeline expanded with more disability-focused startups. Verizon’s position in inclusive technology and innovation was elevated, and the accelerator became a more trusted, high-credibility opportunity bridging corporate innovation and disability communities.

⭐ Services Provided

This engagement focused on two core service areas: market connection and market visibility.